Here are some interesting (and wise) thoughts by Guy Kawasaki on what "networking" really means.
The Art of Schmoozing
by Guy Kawasaki
“It's not what you know or who you know, but who knows you.” Susan RoAne
.
The Guy Kawasaki Theory of Schmoozing version 1.0 was ad hoc: get to know the people that you need for a specific deal. It was short-term and focused.Version 2.0 is ad infinitum--maybe even ad nauseam. It's taken me twenty years, but I've figured out that it's much easier to make a sale, build partnerships, create joint ventures--you name it--with people that you already know than with people you just met.
Read more: http://blog.guykawasaki.com/2006/02/the_art_of_schm.html#axzz0U6rbD4LR
Posts
No comments:
Post a Comment