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Friday, October 16, 2009

Here are some interesting (and wise) thoughts by Guy Kawasaki on what "networking" really means.

The Art of Schmoozing

Istock_000000905993mediumby Guy Kawasaki
“It's not what you know or who you know, but who knows you.” Susan RoAne.

The Guy Kawasaki Theory of Schmoozing version 1.0 was ad hoc: get to know the people that you need for a specific deal. It was short-term and focused.Version 2.0 is ad infinitum--maybe even ad nauseam. It's taken me twenty years, but I've figured out that it's much easier to make a sale, build partnerships, create joint ventures--you name it--with people that you already know than with people you just met.

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